Äänen Lumo – Charm of Sound is an organisation for new sounds and experimental music, established in 1995. Their unprejudiced and curious attitude towards everything unexpected resulted in a bold and playful identity. “Please make it rather baby pink than boring”, we were instructed.

The case proved that being budget friendly doesn’t mean looking cheap. Adapting unconventional ideas allowed us to design a full identity – logo, website, stationary and marketing concept – with very modest production costs. Fill-in business cards can be used as flyers and stationary is printed on colored office paper (including the pink option). Letterheads double as stage props.

Visit website → www.aanenlumo.fi