Arja Raatikainen is among Finland’s top contemporary dance choreographers with a long career and remarkable achievements. Instead of a chat in a meeting room, the brief for her company’s new visual identity was delivered as a performance in a rehearsal hall. Our task was to translate the movement into a logotype and other visual elements.

The result is a logotype that decomposes and comes together in a constant movement. It makes the spectator active too: to see the logo on the business card you have to hold it against light. Also on the website there are multiple layers to discover. The front page delivers the movement and impression, and subpages provide more detailed textual information. If you want to concentrate on the images, close the text layer and flick through the site to see fractions of past performances.

The identity was designed in collaboration with Mina Arko.

Visit website → www.arjaraatikainen-co.fi