Grafia, Association of Professional Graphic Designers in Finland, invited three creative agencies to pitch for the redesign of their quarterly magazine. Grafia was looking for an inviting design and new ideas combined with a lucid structure and good legibility. Our proposal was chosen, and the first issue designed by us came out in May.

Besides recreating the look, we reworked the content together with the editorial team. The new portfolio section in the middle of the magazine is one of our ideas that was realised. It showcases contemporary designers and their work, accompanied by interviews and case-studies.

Typographic and paper choises were given extra careful attention as the audience concists of our sharp-eyed colleagues. The strict typographic palette features two font families, Graphik and Lyon. Three different types of paper are used for different sections: structured paper on the cover, uncoated on inner pages and glossy to distinguish the portfolio section.

The redesigned received an enthusiastic response. It makes us particularly proud to know that behind the good feedback are the professionals we appreciate.